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Why Warner Bros. Didn't Try To Market The Meg As A Horror Movie
The Meg, one of this summer's final blockbuster releases, certainly dips into the horror genre, as Jason Statham and his supporting cast must combat a 75-foot-long Megalodon that's chowing down on vacationers simply enjoying their time in the water. However, if you saw even a little bit of the advertising for The Meg, this movie was not marketed as a straight-up horror flick, instead going for a more lighthearted approach. The reason for this is because the marketing folks over at Warner Bros didn't want The Meg to come off as feeling like a movie that would have been released two decades ago. Warner Bros global marketing chief Blair Rich explained:
If we had gone the serious shark movie route, it would have come off as a less-than-_Jurassic World, _it wouldn't have been distinct. What's happening is phenomenal in the audience response. We signaled to them the tone was an invitation to have a good time.
Although Warner Bros had data that indicated that young males preferred seeing straightforward action in trailers, as Blair Rich informed Deadline, she and the marketing team opted to go in a different direction with The Meg so as not to make it come across as generic. Granted, this is a movie about a giant shark eating people, so there is still a sense of urgency and danger in the advertising, but offsetting that was a more fun and "self-effacing tone." Remember, that first trailer had Bobby Darin's "Beyond the Sea" playing and shot of the eponymous monster swimming through a group of swimmers, including a Yorkie treading water. That preview ended up getting approximately 108 million views, so the marketing team kept plugging The Meg with the same kind of satirical tone.
The Meg certainly had a unique marketing campaign beyond tone, from deciding not to release a second trailer after realization that it wouldn't reach as much of the intended audience as desired, to holding special events like a touring VR experience where attendees waded in a water tank to watch The Meg, to airing special TV spots during Shark Week on Discovery Channel. Judging by how the movie is doing in theaters, it looks like all this outside-the-box marketing has helped put butts in seats. Critically speaking, The Meg has drawn mixed reviews from critics (it currently ranks at 49% on Rotten Tomatoes), but commercially speaking, the movie has exceeded expectations. This past weekend, it made $44.5 million domestically, blowing those $20-$22 million estimates out of the water (pun intended), while its worldwide total added up to $146 million, which included a strong start in China.
Don't forget to read CinemaBlend's review and To 3D guide for The Meg, and if you're interested in what other movies are arriving in theaters this year, head to our 2018 release schedule.
Bond 25 Will Reportedly Be Back On Its Feet 'Within The Week'
On Wednesday's airing of The Ellen DeGeneres Show, actor John Krasinski confessed that he sobbed uncontrollably while watching wife Emily Blunt in her upcoming film Mary Poppins Returns for the first time. "It's honestly one of the most beautiful films," he told the talk show host.
John Krasinski Uncontrollably Sobbed Watching Emily Blunt in
Neill Blomkamp's Alien 5 sounded like quite possibly be one of the coolest movies ever. But it didn't happen. However, if it helps Blomkamp's ego, at least James Cameron liked his idea.
James Cameron Thinks Blomkamp's Alien 5 Is a Great Idea Says
Aug 07, 2018 · 'Green Lantern' Warner Bros. But today, in honor of Deadpool 2's home video release I'm talking about Green Lantern. It's a film I like more than you, even though it works better as
New & Upcoming Green lantern Movie News - cinemablend.com
Read Also The Kingsman Prequel Wants Great Actors Over Major Stars, And Just Cast A Few Whether or not it translates onto the screen remains to be seen. There is sensitivity on the subject in family-orientated movies, although the vocal US backlash against a tiny gay glimpse in Beauty and the Beast recently did nothing to harm its box office.
Associated Press AP - Page 798 - CelebeRazzi
What Alexandra Shipp Loved About Bringing Badass Women To The
Whoa, okay. Artist BossLogic makes a good case here for the 31-year-old actor to suit up as one of the DCEU's Emerald Knights. I know photoshop is obviously at work here, but if you've seen Zac Efron's look in Neighbors and Baywatch, the brawny actor could certainly pull off the superhero look.
See What Zac Efron Could Look Like As Green Lantern | Amazing
The Child's Play Remake may have found its first cast member. Liv Tyler, star of The Incredible Hulk and Armageddon, is reportedly being eyed as one of the lead roles in the horror flick, which is
Liv Tyler reportedly offered the female lead in Child's Play
Sounds Like DC's The Flash Movie Isn't Starting Any Time Soon Is The Flash Movie Finally Getting Off The Ground? The Flash may finally be starting to pick up the pace.
The upcoming Flash movie will be called Flashpoint — and that
Some people consider A Star is Born to be the one to beat at this point in the season. Awards season is an ever fluid process, meaning a lot can change between now and when the Oscars are handed out in February. Still, there's enough clarity now to realistically predict A Star is Born should receive several nominations across the board. If
Review: 'A Star Is Born' Will Win Best Picture At The 2018 Oscars
It Looks Like Shazam's Suit Will Be Different Than We Thought Movies October 12, 2018 No Comments There is an expression said among filmmakers that usually incites a somewhat frightening reaction: "We'll fix it in post!"
It Looks Like Shazam's Suit Will Be Different Than We Thought
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